Annual Reports that Mean Business
Demonstrating a professional and contemporary approach to financial and corporate reporting, Smart Media The Annual Report Company helps organisations report and communicate most effectively by making the best use of any medium - traditional print, web, mobile, video and audio.

Focused exclusively on annual reports, we also provide cutting edge thinking on integrated reporting and sustainability, and help you to present all statutory and supplementary disclosures in an innovative, lucid and compelling story that meets your business objectives, while also being an interesting read.

As a certified carbon neutral company, we offer to make the production of your annual report also carbon neutral through offsets. What's more, we encourage and assist clients to measure and report their own carbon footprint, which often leads to the adoption of measures that reduce GHG emissions intensity as well as energy costs.
Our latest contribution to the profession and industry recognition

Flame in Concert for NSASL

Smart Media is supporting this concert to be held
at 7.00pm on Sunday 13th October 2013 at the Bishop's College Auditorium in Colombo, Sri Lanka. Flame has volunteered to do this charity concert in Aid of the National Stroke Association of Sri Lanka (NSASL). Proceeds from the concert are to be utilized to commence planning activities for a proposed National Stroke Centre.

Reporting 3.0: Annual Reports for the Global Village
22 October 2012

Smart Media Chairman Dr. Vijith Kannangara delivered a keynote address on "Stakeholder Reporting Best Practices on the other side of the world" and on the Smart Media methodology that was used to produce Asia's first integrated report at the convention preceding the exhibition of the Best Annual Reports of the World at the Museum of Arts and Crafts in Hamburg.

Smart Media presented the genesis of the first integrated annual report in Asia
at the International Integrated Reporting Conference of the Confederation of Asian and Pacific Accountants. 21 October 2012

Jonathan Labrey, Director, International Integrated Reporting Council delivered the keynote speech titled "An Overview of Integrated Reporting". This was followed by two panel sessions.

Panel Session 1:

Will Integrated Reporting get off the ground?

  • Why is it important?
  • What are the benefits?
  • Who wants it?
  • What are the challenges and barriers?


  • Dr. S.K. Gupta, India
  • Dr. Andrew Conway, Australia
  • Mr. Mark Spofforth, UK
  • Mr. Anwaruddin Chowdhury, Bangladesh

Panel Session 2:

What is needed to implement Integrated Reporting?

  • Experiences and examples, including pilot programmes?
  • Lessons learnt


  • Mr. Robert Thomason, Australia
  • Mr. Neil Stevenson, UK
  • Dr. Vijith Kannangara, Sri Lanka
  • Mr. M. Iqbal Ghori, Pakistan
  • Mr. Prabhakar Kalavacheria, India
Ananda Jagoda, Chief Creative Officer of Smart Media The Annual Report Company received the RedDot award in Berlin, Germany on October 24, 2012.

Red Dot Design Awards 2012

The Red Dots are a set of international product and communication design prizes awarded annually by Design ZentrumNordrheinWestfalen (Nordrhein Design Centre), Germany. It is a globally recognised qualification and communications centre for industry, politics and society. Red Dot Awards have been presented since 1955 for achievements in the fields of corporate design, advertising, interactive media and sound design, and are considered under the three categories comprising product design/design team, communication design/design agency, and design concept.

We won our third Red Dot this year.

Smart Media is certified as a carbon neutral company

Smart Media is now completely carbon neutral under Scopes 1 and 2 as well as selected sources under Scope 3 of the GHG Protocol Corporate Standard by mitigating its own operational emissions with

In 2008, Smart Media encouraged a client to voluntarily publish their carbon footprint in the annual report. Since then, the numbers of client companies including this operational emissions information in annual reports have grown. Some clients depend upon Smart Media’s consultancy assistance which includes training, development of data entry forms and computation of greenhouse gas (GHG) emissions in accordance with the GHG Protocol Corporate Standard.

By way of setting an example, Smart Media commenced producing carbon neutral annual reports in 2009, by thoroughly analyzing the carbon emissions associated with the full annual report production process. Then, Smart Media chose to partner with to neutralize these emissions by supporting global reforestation projects.

Link to official site

Smart Media sets new record at the International
ARC Awards

On Thursday 26th September 2013, we clinched the the pinnacle Platinum Achievement Award on account of becoming the company to win the highest number of awards on behalf of their clients. We won for our clients, a record 94 ARC awards including 25 Golds and 7 Grands. The latter are the Best of the Golds across all categories and have been popularly dubbed the ‘Oscars’ of annual reports. Vijith Kannangara, Raja Senanayake, Jayantha Nagendran and Suwini Amarasinghe of Smart Media accepted the award at the gala presentation that took place at the Trump Soho Hotel in New York City.

Our bag of seven Grands included the Grand Award for the Best Online Annual Report from across all countries outside the USA and the Grand Award for the Green/Environmentally Sound Annual Report.
Sashini Gajanayake and Raja Senanayake of Smart Media The Annual Report Company together with Joshua Ong, Director Global-Asia Hub, Capacity Building Division of Singapore Business Federation draw the winner of the New iPad on day 1 of GES 2012
in Singapore.
Alan Tan Wing Wton, Director ASEAN and South Asia, Global Business Division of Singapore Business Federation and Ms. Bahar Erdogan, International Media Coordinator of Sharjah Media Centre draw the winner of the New iPad on day 2 of GES 2012 in Singapore.

Global Entrepolis@Singapore
23 - 25 October 2012

Heralding the entry into Singapore, Smart Media
The Annual Report Company became a sponsor of the Global Entrepolis@Singapore 2012 which was held from
23 - 25 October 2012 at the Resorts World Sentosa.

This leading business leaders' forum is an annual business platform which brings together a community of regional business leaders, entrepreneurs, high net-worth individuals and policy makers for a series of highly focused discussions on the latest outlook on global markets, business model trends, innovative ideas and new approaches to growth in an ever-shifting economic landscape.

Corporate Sri Lanka's 'A Team'
1 November 2012

Smart Media's Chairman Dr. Vijith Kannangara was picked by LMD as one of the top ten captains of business, commerce and industry in Sri Lanka in 2012.

About Smart Media The Annual Report Company


From its beginnings in Colombo, Sri Lanka in 1994, Smart Media The Annual Report Company has championed a strategic, communications-based approach to financial and corporate reporting.

As the practice of supplementary 'beyond the numbers' disclosures grew in popularity with firms around the world, a variety of competing 'standard reporting formats' gained traction. In our opinion, none of these formats offered a one-size-fits-all solution.

Instead, Smart Media, by now the leader in its home market, chose to develop a reporting approach based on the use of the most appropriate reporting format for a given client and/or strategic situation. We begin every commission with a clean slate and an open mind.

Over the years, we have used this approach to help clients in South Asia and the Middle East produce harder-working, more strategically effective annual reports and other corporate communications material.

Today, Smart Media The Annual Report Company brings this more effective and professional approach to developing and producing annual reports to clients in Singapore and the ASEAN Region.

Our Philosophy

Traditionally, private and public firms alike favoured a 'need-to-know' approach to financial and corporate reporting. Few went beyond the boundaries of statutory disclosure. Then, in the 1980s, firms began to see statutory reports as a medium for communicating corporate and even marketing messages. Company annual reports began to resemble product brochures and sales catalogues.

Over the next two decades, statutory and regulatory authorities drove a trend towards enhanced reporting on corporate governance, regulatory compliance and risk management. Organisations discovered that a more open approach to reporting was good for public and stakeholder relations. Thus began the era of triple-bottom-line reporting, with firms reporting their impacts on society and the environment as well as their operational and financial performance.

Today, firms face a bewildering variety of regulatory requirements and disclosure options. Most cope with the confusion by adopting an ad hoc approach and relying on the magic of imaginative graphic design to make their reports stand out. Design and print production houses tend to encourage this, since it plays to their greatest strength: visualisation.

To us, however, this buffet of disclosure options and reporting formats represents an opportunity for firms to customise their annual and other reports to be media of strategic communications. By selecting the right disclosure options and formats, we make your reports work harder, communicating exactly what you want to say to shareholders and other stakeholders. This is not simply about image, but about communications in support of business objectives and goals.

We acknowledge the central importance of design, but always in the service of good communications. We believe in corporate reporting that means business.

To see how we realise this philosophy on behalf of our clients, take a look at some case studies.
What We Offer

Custom Development and Design

Although there's no need to keep reinventing the wheel, we see a difference when it comes to annual reports.

Annual report design and development must respect the boundaries set by statute and regulation. This still leaves considerable freedom in a firm's choice of what to disclose and why, what reporting format to follow and how to present the selected information most effectively and compellingly.

Before we help our clients make these decisions, we ask many questions. What are the firm's strategic objectives? What considerations arise from operations and performance over the reporting period? What were the most important of the year's developments and how best to present them? What were the effects of pertinent economic, social and environmental factors?

From the answers, we use tried and tested methodologies to work out how best we can tailor your report to help meet the agreed communications objectives - such as choosing the most appropriate reporting format and design approach, or considerations of style, tone and presentation and so on. Everything must serve the communications objectives, everything must work in synergy - yet we must never be boring. The report should be a pleasure to look at, to hold, and to read.

There are no off-the-peg solutions at Smart Media The Annual Report Company. We don't reinvent the wheel, but after producing over 1,500 annual reports for our clients, we still start afresh every time.

Technical Expertise in Reporting

Quite apart from the writing, design and print management skills any good design house should be able to offer, Smart Media The Annual Report Company offers advice and expertise on the technical side of reporting itself. This includes:

  • Advice on what reporting guidelines or formats to adopt and adapt
  • Consultant support in developing systems and procedures to capture the necessary data
  • Advice on presenting corporate governance and risk-management rules, procedures and data
  • Support for integrating the 'sustainability' side of the story with financial reporting to present a concise and coherent communication about how the organisation creates value.

Proficiency in New and Traditional Media

We employ a design and production approach that integrates with ease a suite of media options that capture the most effective way of communicating your message. The options include:

  • Traditional print-based media
  • Web-based media
  • Video
  • Mobile media
Expressions in different media are developed concurrently, with the same commitment. There are no 'favoured' media or 'poor relations', as each chosen medium will seamlessly complement one another with a very focused overarching business objective.

Full Range of Design and Production Skills

Smart Media The Annual Report Company is equipped with the full range of design and production skills you would expect, from strategic consultancy and project management through conceptualisation, report writing, editing and proof-reading, graphic design and art direction, print and production co-ordination, and multimedia production support. We also have excellent relations with creative-input suppliers such as photographers as well as with production facilities and printers in the region.

Case Studies
It has been our good fortune that many of our clients share our passion, and approach the production of their annual reports in a spirit of daring and innovation. Featured below are some recent annual reports that reflect this spirit.

Ithmaar Bank (Bahrain)

The challenging communication task before Ithmaar Bank was to explain the rationale for the major reorganisation that took place in 2010 in the wake of the global financial crisis. The story had to be told simply and candidly, not only about the impressive progress made since then, but also about the remaining issues that now need to be addressed. Presented as the third part of a trilogy, the 2012 Annual Report portrays an exciting saga of the translation of Ithmaar Bank's planning and strategy into practical action across economic, social and environmental parameters. The theme and surreal visual communications are an integral part of the whole, blending seamlessly with the writing.

Like its 2010 and 2011 predecessors, the 2012 Ithmaar Bank Annual Report has also won several LACP and ARC Awards.

Al Rajhi Bank (Saudi Arabia)

With a heritage dating back to 1957 and commemorating its Silver Jubilee as a banking institution in 2012, Al Rajhi Bank - the world's largest Islamic bank - chose to showcase its achievements in its 2012 Annual Report somewhat differently. Using a broad canvas to first review the external environment and provide context, the Bank's performance is then discussed against a backdrop of strategic priorities and core values. As a progressive bank that embraces the latest in technology to provide cutting edge products and services, the annual report cover is made to complement this message through a modern arabesque pattern.

Although a first time entrant, the Bank's 2012 Annual Report won multiple awards, including a Gold, at the ARC Awards 2013.

Diesel & Motor Engineering PLC (Sri Lanka)

Having produced Asia's first integrated annual report in 2011, the concept was further refined and developed in Dimo's third integrated Annual Report 2012/13. The objective was to demonstrate the firm's performance and prospects, as well as to discuss its governance and risk management framework, in relation to its eight strategic imperatives. The interplay between both financial capital and non-financial capital formation are considered, with key stakeholder groups treated as an integral component of the business model. The Annual Report makes good use of the print, web and mobile media to communicate a message that, as a 'switched on' company, Dimo has learnt to ride the rollercoaster-like vagaries of business cycles.

Dimo's integrated Annual Report 2012/13 received due recognition at the LACP and ARC Awards, including the 2013 ARC Grand Award for the Best Online Annual Report in the rest of the world outside of USA.

Hayleys PLC (Sri Lanka)

One of Sri Lanka's largest multinational conglomerates with a history spanning 135 years, Hayleys PLC's integrated Annual Report FY 2012/13 is also a teaser that plays on the theme 'Fact and Fiction'. Renowned for innovation, Hayleys regards Fiction as Fact under innovation…about bringing reality to what is yet unknown. Going further, although labelled as their 'first' integrated report, the company notes that some of the innovative features such as the interaction between the different forms of capital in sustainable value creation were discussed way back in the 2002/03 Annual Report. The seeds of a 'different way of reporting' that were sown then has now taken root as 'integrated reporting'.

Produced across print and web, including a video and mobile version, the Hayleys Annual Report 2012/13 won recognition at the LACP and ARC Awards 2013.

Dipped Products PLC (Sri Lanka)

One of the world's leading manufacturers and distributors of protective gloves, the company produced its first integrated Annual Report for FY 2012/13 - dubbed 'Stakeholder Report'. The report thematically reflects the company's business model which is based on mutually rewarding partnerships with stakeholders. The content of each section underlines the importance the company places on shareholder value, customer satisfaction, innovation and ethical business practice, while using an array of media choices - print, web, mobile, video and audio - to good advantage.
Industry Recognition

Producing Award-Winning Work for Our Clients

Over the past seven years, reports produced by Smart Media The Annual Report Company have been honoured with a number of international awards. On this page, we present a summary.
268 Awards including 16 Grand Awards or 'Oscars' and 82 Gold Awards over the
past seven years.

Platinum Achievement Award 2010 and 2012.
The ARC Awards were established by MerComm Inc., USA in 1987 to honour overall excellence in annual reports, as well as to encourage vital writing and imaginative, original design. Submissions are judged by a panel of top-level investor relations executives, financial executives, writers, designers and photographers from over 90 different agencies and corporations around the world.
3 Red Dot Awards over the past three years.

The Red Dots are international product-design prizes awarded annually by the world-renowned Nordrhein Design Centre in Westphalia, Germany. Red Dot Awards have been presented since 1955 for achievements in a number of categories in the fields of corporate design, advertising, interactive media and sound design.
Reports of two clients in the Global Top 300 since 2010.

Two more clients within the next best 200.

ReportWatch ratings are produced by (, a UK-based business consultancy that specialises in corporate reporting. The ratings are based on 'an international, independent, integrated, content-based and competitive approach' to assess and compare annual reports, in print and online, as well as other investor information instruments and market communication tools.
Contact Us
Smart Media (Pvt) Ltd
100, Horton Place
Colombo 7
Sri Lanka.


: +94 11 2689580
: +94 11 2678271

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