It is not common for a bank to survive a run on it. And when an epoch such as this happens in the corporate world it warrants a case study approach. The process and the product we have developed for this case study approach enables: a thorough research and understanding of the full story within the short time frame available for producing an annual report; writing in an engaging and flowing manner where the attention of the reader is held from start to finish; and presentation is like a typical book, complete with ISBN numbers and barcodes so that the 'annual report' could also take its place in reference libraries and book shops.

We actually pioneered this approach last year. It was so successful and attracted such a wide audience and interest that it lead to a sequel in the current year.