Q: What would it take for an annual report to be cherished by its recipients like they would a coffee table book?

A: Do what most annual reports rarely do. i.e. capture the future! Put all actions and strategies in perspective of how they translate into the future. Be bold and spell out the outlook at least based on a few scenarios. Say all this with style. Make it a good easy read and illustrate it with cartoons rather than the traditional graphs and charts! Use a different photographic style and exquisite typography; a very high quality paper and elaborate binding.